STR MEDIA KIT
Hello! Welcome to the STR Media Kit!
We’ve designed some guidelines for you to use our brand and assets, including our logo, content, and trademarks, to make it super easy for you to share our mission with the world.
Please contact us at uw@wcainc.com if you’d like to use our content in a way not covered here.
About Us
West Coast Arborists, Inc. (WCA, Inc.) Tree Care Professionals Serving Communities Who Care About Trees. WCA was established in 1972. Today, the family-owned company is providing professional tree maintenance and management services for over 330 municipalities and public agencies throughout California and Arizona.
Street Tree Revival is a recycling program of WCA, Inc. We are salvaging trees from our local Southern California communities and recycling their wood into beautiful urban lumber in an effort to reduce carbon emissions. Street Tree Revival Brand Stor
Our Mission
All trees have a life cycle, so we are making every effort to save the trees we can from ending up in the waste stream. When trees need to be removed from the Urban Forest, we preserve their natural beauty and also limit carbon emissions by salvaging trees lost during storms, disease, or normal senescence and recycling this wood into usable raw lumber.
Our urban wood offers a story unlike any other, as it brought back to life… A true Street Tree Revival®.
Our roots
25 years ago, West Coast Arborists, Inc., (WCA) started an urban wood recycling program in collaboration with the California Department of Forestry and Fire Protection (CDF). WCA is a tree maintenance and management provider serving cities, counties, and school districts. Since a number of trees living within our local urban forest eventually decline and require removal, it became imperative to identify ways to salvage what we can as a way to reduce our carbon footprint.
PHOTOS AND VIDEOS
PHOTOS
VIDEOS
LOGOS
Please do not use or modify the marks in an unclear way, including by suggesting endorsement by Street Tree Revival or West Coast Arborists, or by confusing our company with another brand.
Small Black
https://drive.google.com/file/d/1uGWOPESJab-XTWbbW1kv5BYpz415N104/view?usp=sharing
Small White
https://drive.google.com/file/d/17vDZPBlE05rDh9IuXZYdAWwZ-SqB6FCl/view?usp=sharing
Small Green
https://drive.google.com/file/d/1W4cLH2BIVz3ShaQ0hIbhq9lbMhgAu1fk/view?usp=sharing
Large Black
https://drive.google.com/file/d/1fncWMT9jSpqZRqm1u5cvgjSKJ-yQIn66/view?usp=sharing
Large White
https://drive.google.com/file/d/1_1sD10uxLL7X22Bex4CD_C-c7ad9lFV4/view?usp=sharing
Large Green
https://drive.google.com/file/d/14uj-bRe9VmLyGGBHFxYSSsnW0lC2Yobe/view?usp=sharing
FONTS
CS Gordon Sans
Kollektiff
COLORS
OUR VALUES
Street Tree Revival Program Values:
- Urban forests offer an essential community service.
- Arborist services and urban forest management plans are necessary to maintain the health of urban forests.
- Thoughtful land use benefits people and the environment. We want to encourage people to plant and care for trees not only as a service to their households, but also to their communities.
- Access to green space is needed to inspire creativity and improve concentration, memory, and overall health!
- End of Life trees can be recycled into unique lumber, different than what’s readily available in big box stores.
- Income produced from urban lumber allows for green job creation.
- We believe in leaving the world a better place than we found it. Through our unique position, serving communities throughout CA and AZ, we can make a significant difference.
- We strive to effectively recycle and distribute material that must already be removed in an environmentally friendly way.
- We assist public agencies with their climate action plan goals to reduce carbon emissions while offering long term carbon storage in urban canopies and heirloom wood products.
- We encourage communities to reimagine green waste as a bio-resource to provide a closed loop ecosystems approach.
- We connect groups of people to positively impact communities while offering education on the gifts and opportunities trees provide.
- We promote the importance of green jobs and continued training opportunities.
Media mentions
Seeing the Urban Forest For the Trees
https://blog.taylorguitars.com/seeing-the-urban-forest-for-the-trees
Architectural Digest
https://www.architecturaldigest.com/video/watch/2-designers-transform-the-same-lawn-chair?c=series
Making Taylor Guitars with Urban Ash
https://blog.taylorguitars.com/making-taylor-guitars-with-urban-ash
San Diego Regional Forest Council
https://sdrufc.com/2020/01/20/taylor-guitars-and-street-tree-revival-team-up/
Bloomberg Green
https://www.bloomberg.com/features/2020-taylor-guitars-sustainability/
Rolling Stone
https://www.rollingstone.com/pro/features/taylor-guitars-highway-trees-989888/
The San Diego Union Tribune
CBS8
AcousticGuitar.com
https://acousticguitar.com/taylor-guitars-discovers-a-new-sustainable-tonewood-in-its-own-backyard/
PR News Wire
Woodworking Network
Guitar Girl Magazine
Guitar.com
https://guitar.com/features/interviews/beatie-wolfe-from-green-to-red/
Wood and Steel
https://woodandsteel.taylorguitars.com/issue/2020-issue-3/sustainability/growth-potential/#
Watch Our Process
Send a message for pricing and wood type
or call Now:
Anaheim:(657) 220-6685
Stockton:(209) 662-7628
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Our Products
Wood Slabs Available For Purchase
Below are a few examples of finished products made with urban wood from Street Tree Revival.
We’d love to help you find the perfect piece for your next project.
Or, call for more information.
Anaheim: 657-220-6209
Stockton: 209-888-0411
About Our Products
If you have any questions, please give us a call or come on in to the showroom!
SPECIES TYPES*
TYPES OF LUMBER*
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Message Us
Send a message to our chat support or Ask Any Question Below to Start a Free Quote
Call Us
Anaheim: (657) 220-6209
Stockton: (209) 888-0411
Office Locations
Anaheim:
2220 E. Via Burton St.
Anaheim, CA 92806
Stockton:
3625 E. Stevenson Avenue
Stockton, CA 95205
Call Us
Anaheim: (657) 220-6209
Stockton: (209) 888-0411